Friday, September 25, 2009

Isabella Rossellini want to make money with movies on the Internet

MILAN (Reuters) - The Internet is the future of experimental cinema, but it's time to make video art online to be profitable, says Isabella Rossellini.

The Italian actress, who turned Internet sensation with his short films about the sex lives of insects and marine animals, said the public works such as these is increasing, but funding remains a problem.

"The Internet offers new ways of telling stories is a mix of cinema, photography and video art. But no one finances these films," said Rossellini, 57, in a telephone interview with Reuters in New York.

Known worldwide as an actress and model, Rossellini has attracted millions of Internet and mobile phone users with its series "Green Porno" short films about the sexual behavior of flies, spiders and whales.

She wrote, directed and played the clips of one minute for the small screens of cell phones, iPods and laptops.

"The Internet is a double-edged sword," she said, speaking in Italian. "It has enormous potential for content distribution and creation of contacts. There are many advantages. The problem is that the money is spent on technology, not content."

Rossellini said he was happy to have been asked to chair the jury of a competition launched by the platform-independent Internet and cellular Babelgum to find the best and most daring video artists in the world.

Nine winners will have their videos displayed in Times Square in New York on December 17, and three will also receive cash prizes worth 30 thousand dollars.

The daughter of Swedish actress Ingrid Bergman and Italian director Roberto Rossellini, Isabella said he is interested in experimental films for years but is now trying to find ways to convert their interest into a profitable activity.

The success of iTunes music service, Apple's recently led a new wave of discussions about whether Internet users should pay for online content, including news.

Rossellini, who made his series online with the support of actor and director Robert Redford, said that one way to finance projects would charge a small amount of Internet users.

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